![](https://cdn.myportfolio.com/90747160f123f217574eaec47278d7f4/9673f5b157119388e128921d_rw_1920.jpg?h=f195588246012254c837cc9b36769765)
The brand identity was designed to convey the key values of its personality: assertiveness, articulation and affirmation. The strict geometrical lines and the combination of the two main colours express method, efficiency and competence.
![](https://cdn.myportfolio.com/90747160f123f217574eaec47278d7f4/1c04a4fdd1f520fc516b2eed_rw_1920.jpg?h=b2ab61fc1b10f8c99738463e88c98792)
Brand identity manual - brand personality definition
![](https://cdn.myportfolio.com/90747160f123f217574eaec47278d7f4/c2e8d56b0022f44758634cb3_rw_1920.jpg?h=3a9bfb7760b8cd3b2816faf9415240f2)
Brand identity manual - colour palete, typography and slogan/ signature definition
![](https://cdn.myportfolio.com/90747160f123f217574eaec47278d7f4/002e0646e54cdb4c642fc2f4_rw_1920.jpg?h=7940982c58c5edee0cae9aa7a99f0606)
Brand identity manual - printing and digital examples, vehicle and clothing examples
![](https://cdn.myportfolio.com/90747160f123f217574eaec47278d7f4/d64a4de6-54c0-4048-bc55-f740f0be4600_rw_1920.jpg?h=7d80af8c6a26e378716c1d7d26cf16f5)
Stationary
![](https://cdn.myportfolio.com/90747160f123f217574eaec47278d7f4/396cfbff-228b-4edf-9570-433ee68362a8_rw_1920.jpg?h=bc76893c97fd3834f29380070854ab6b)
Stationary details
![](https://cdn.myportfolio.com/90747160f123f217574eaec47278d7f4/2c5541d4aeff306bb48ba185_rw_1920.jpg?h=685fcff05669fe2f909c589f0af9a5b4)
Brochure
![](https://cdn.myportfolio.com/90747160f123f217574eaec47278d7f4/db6b5b81428ebefc756d71d9_rw_1920.jpg?h=f1134401b45e7e39ddefa206f53d7819)
Web site